CharmBlog

Recycled:  5 Marketing Mistakes made by Presidential Candidates

Posted by Ken Fajans on Feb 4, 2016 8:30:00 AM

For the last few weeks, the never-ending presidential campaign has hit a fever pitch here in the First in the Nation #FITN primary state, New Hampshire. Registered and unregistered voters around the state are being inundated with full mailboxes, phone calls, Jehovah's Witness-like people coming to your door... And, of course, there is media and campaign events everywhere, especially in Concord, NH where CharmLab is based.  This morning, we had to cut a meeting short because the venue needed to set up for a presidential campaign event.

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Topics: Marketing, inbound marketing

SEO should be about Customers, not Search Engines

Posted by Ken Fajans on Jul 13, 2015 12:40:12 PM

Search Engine Optimization or SEO is one of those acronyms that make business owners cringe. Every time you read an article, see a video or get an annoying call to "Claim your Google listing", people are telling you different things about how to improve your SEO. Keywords, meta tags, meta descriptions, a lot of the things that once were important, no longer are. Check out our 17 SEO Myths.

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Topics: SEO, Marketing, Mobile Responsive, websites, inbound marketing

Sorry Harvard, Marketing isn't dead, just dictionaries

Posted by Ken Fajans on Jun 3, 2015 12:14:09 PM

A recent article from The Harvard Business Review claims, "Marketing is dead, and Loyalty killed it." This is a bold statment and also completely wrong and misguided. One sentence illustrates the author's need of a dictionary, "Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with." Uh, last time I checked "communicating brand values" is one of the tenets of marketing.

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Topics: Marketing, inbound marketing

Grover The Goat is a Star!

Posted by admin on Nov 10, 2014 7:30:54 PM

Great shoot for Lotus Floral Designs by DiMattia Photography - CharmLab had a blast coordinating the shoot and concept

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Topics: Marketing

Watch our client SMARTwheel™ get a 100K deal on Shark Tank!

Posted by admin on Feb 20, 2013 6:41:22 PM

What a blast it's been helping and brainstorming with our new inventor clients, The Inventioneers, the brains behind SMARTwheelusa.com. They are thoughtful and very efficient in their approach. Launching a national product site was unknown territory for them, but what excellent collaborators they were. . . making it a pleasure to do business with these young entrepreneurs!

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Topics: Marketing

Kimball Jenkins

Posted by admin on Dec 1, 2012 2:16:53 PM
Custom Drupal site for Kimball Jenkins School of Art
Kimball Jenkins Estate & School of Art

Live Art Auction Follows, Friday September 14 2012 at Kimball-Jenkins Estate in Downtown Concord, NH http://www.biddingforgood.com/paintthetown

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Topics: Marketing

Dennis Mires The Architects

Posted by admin on Dec 1, 2012 2:14:31 PM
Dennis Mires The Architects Coolest Building 2012 launches new website with CharmLab
Dennis Mires P.A. The Architects

Dennis Mires has been designing beautiful buildings for New Englanders to use and enjoy for over 30 years, and last year winning "Coolest Building 2012" voted by the readers of the HIPPO. CharmLab created a Website for Dennis Mire P.A. The Architects that features these beautiful buildings. Now connected to LinkedIn and Google, the website will attract traffic from searches and online networking connections.

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Topics: Marketing

Get It Gone

Posted by admin on Dec 1, 2012 1:50:09 PM
Jake Edmunds, Owner Get It Gone
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Topics: Marketing

Dog Walker 7-20-4 Cigars

Posted by admin on Dec 1, 2012 1:44:34 PM
New Cigar Brand, Dog Walker - Branding and Media Placement
Kurt Kendall, 7-20-4 Cigars & Vintage Cigar Distributors of New England

Case Study – 7-20-4 Cigars Dog Walker

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Topics: Marketing

Positions for Executives

Posted by admin on Dec 1, 2012 1:06:32 PM
Re:Search International
Re:Search International

Positions for executives needed a new website to embrace social media and get them back in the mix online. The Charmers built a custom Drupal web solution with unique job boards ane the latest LinkedIn integration. Now job seekers can apply for a position with the click of a button that sends there LinkedIn profile to RSI's email inbox. If you apply directly through the website interface, it offers the ability to upload and attach files to the application, such as a resume, or pdf.

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Topics: Marketing

Lucia's Bodega gets a new more social theme update

Posted by admin on Nov 28, 2012 6:15:07 PM

A new site announcing regular wine and beer tastings with a google /event calendar helps cusotmers stay informed. Now in a glance they can see when they want to some in and try new items!

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Topics: Marketing

Trombleykfoury.com gets a new look and LinkedIn

Posted by admin on Nov 9, 2012 5:12:50 PM

TGIF- need a legal team with a focus on Real Estate? Take a look at our second website launch this week for our new client http://www.trombleykfoury.com/

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Topics: Marketing

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