CharmBlog

My Top 10 Reasons Why HubSpot's #INBOUND16 will be the BOMB!

Posted by Shelley Fajans on May 5, 2016 10:00:00 AM

The Charmers at CharmLab are really excited as we just reserved our passes for this year's #INBOUND16, a MASSIVE 15K attendee Inbound Marketing conference happening this November down in Boston, MA at the Convention Center. It's a high-tech, fast-paced week of jogging the halls to attend coveted sessions with Inbound Marketing masters, like Mike Lieberman of Square 2 Marketing, and Marcus Sheridan @TheSalesLion.

We love attending this HubSpot conference so much, we wrote this blog post about the TOP TEN Reasons to Attend #INBOUND16.

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Topics: inbound marketing, HubSpot, Inbound16, Boston

How Inbound Marketing helped Bernie Sanders dominate the NH primary

Posted by Ken Fajans on Feb 10, 2016 3:51:50 PM

(Cartoon by Peter Noonan)

Less than one year ago, Bernie Sanders was relatively unknown to most of the voting population and Hillary had few impediments on her path to the oval office. There was no question that she would win the Democratic primary and quite possibly become our next President. It seemed as if there was no stopping the Clinton juggernaut. So, how did Bernie, who was unknown to many voters just months ago, get more #FITN NH primary votes than any other candidate, Democratic or Republican?

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Topics: Social Media, inbound marketing, email marketing

Recycled:  5 Marketing Mistakes made by Presidential Candidates

Posted by Ken Fajans on Feb 4, 2016 8:30:00 AM

For the last few weeks, the never-ending presidential campaign has hit a fever pitch here in the First in the Nation #FITN primary state, New Hampshire. Registered and unregistered voters around the state are being inundated with full mailboxes, phone calls, Jehovah's Witness-like people coming to your door... And, of course, there is media and campaign events everywhere, especially in Concord, NH where CharmLab is based.  This morning, we had to cut a meeting short because the venue needed to set up for a presidential campaign event.

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Topics: Marketing, inbound marketing

SEO should be about Customers, not Search Engines

Posted by Ken Fajans on Jul 13, 2015 12:40:12 PM

Search Engine Optimization or SEO is one of those acronyms that make business owners cringe. Every time you read an article, see a video or get an annoying call to "Claim your Google listing", people are telling you different things about how to improve your SEO. Keywords, meta tags, meta descriptions, a lot of the things that once were important, no longer are. Check out our 17 SEO Myths.

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Topics: SEO, Marketing, Mobile Responsive, websites, inbound marketing

Is Google your best friend or enemy? Improve your search relationship

Posted by Ken Fajans on Jun 30, 2015 9:00:00 AM

If you are like most business owners I know, the mere mention of Google has you cowering in a corner. They are like the hottest person in school and you have to go out our your way to get them to notice you because they have plenty of others vying for their attention. As the leader of the pack, other search engines usually follow their lead, so almost anything you do to improve your Google ranking with other search engines.

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Topics: Twitter, SEO, Social Media, Blog, LinkedIn, Mobile Responsive, websites, inbound marketing

Sorry Harvard, Marketing isn't dead, just dictionaries

Posted by Ken Fajans on Jun 3, 2015 12:14:09 PM

A recent article from The Harvard Business Review claims, "Marketing is dead, and Loyalty killed it." This is a bold statment and also completely wrong and misguided. One sentence illustrates the author's need of a dictionary, "Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with." Uh, last time I checked "communicating brand values" is one of the tenets of marketing.

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Topics: Marketing, inbound marketing

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