Shelley Fajans

CEO and Head Charmer of CharmLab
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Recent Posts

BREAKING: Six bodies have been found on Snow Pond in Concord, New Hampshire

Posted by Shelley Fajans on Oct 22, 2018 4:02:27 PM
Snow Pond, Dead Bodies
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Topics: Social Media, Marketing, Video Marketing

Telling the Story of Studio 141 Photography in Client Success Case Study

Posted by Shelley Fajans on Jun 23, 2017 2:08:02 PM

Our client Studio 141 Photography and Creative needed to develop their online brand and educate the public about their commercial photography studio in Nashua, NH. CharmLab has been helping the Studio build their fan base on social media and work with their clients to tell the story of what the experience of a photo shoot will be like when working with them in their studio or on location. They also need to promote their in-house retouching and pre-media services, which can really save their clients time and money during a catalog shoot.

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Topics: Blogging

CharmLab is proud to announce 7 Clients Win Best of NH!

Posted by Shelley Fajans on Sep 2, 2016 4:11:11 PM

We are pleased to announce that CharmLab has seven fabulous clients that have been recognized by their fans as the Best of New Hampshire. Here are our Best of NH STARS!!!...

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Topics: Brand, NH Business, New Hampshire, Best of Best Awards

My Top 10 Reasons Why HubSpot's #INBOUND16 will be the BOMB!

Posted by Shelley Fajans on May 5, 2016 10:00:00 AM

The Charmers at CharmLab are really excited as we just reserved our passes for this year's #INBOUND16, a MASSIVE 15K attendee Inbound Marketing conference happening this November down in Boston, MA at the Convention Center. It's a high-tech, fast-paced week of jogging the halls to attend coveted sessions with Inbound Marketing masters, like Mike Lieberman of Square 2 Marketing, and Marcus Sheridan @TheSalesLion.

We love attending this HubSpot conference so much, we wrote this blog post about the TOP TEN Reasons to Attend #INBOUND16.

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Topics: inbound marketing, HubSpot, Inbound16, Boston

It's SPRING! Time for my Birthday and Trade Shows [Special Offer]

Posted by Shelley Fajans on Mar 15, 2016 4:08:09 PM


When my birthday comes around each year on the Vernal Equinox, a.k.a. March 20th, I know that it's time to get free stuff season! Now, I am not talking about birthday presents (although I never refuse chocolate, wine or art) but folks, we have arrived in Trade Show SEASON! If your T-Shirts are looking grim after this weird winter of mud, and you lost your coffee thermos on a ski trip, not to worry!

Head on down to the New Hampshire State Home Show starting this Friday, March 18th and I am sure you can glean a King's Ransom of free branded loot.

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Topics: Brand, Trade Shows, Sales Funnel, Promotional Items

Facebook Fans can Like, LOVE, and even WOW with 5 New Emojis

Posted by Shelley Fajans on Feb 24, 2016 12:51:02 PM

Facebook has been promising for over a year, and is now in the process of rolling out the new set of Facebook "Like" animated Emojis. Now you can choose to show your feelings for content with the Like, Love, Wow, Haha, Sad or Angry Icons.

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Topics: Social Media, Facebook, Social Media Best Practices, Posting on Social Media

Should I make Snow Angels today? [Flowchart]

Posted by Shelley Fajans on Jan 18, 2016 1:40:48 PM


If you are struggling over taking a snow day or not, here's help with our Snow Angels Flowchart.
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Topics: Social Media, Snow Days

Is Your Web Developer Holding You Hostage? Get control of your domain, hosting and social media accounts now!

Posted by Shelley Fajans on Jan 11, 2016 2:47:28 PM

Are you being held hostage by your current web developer? Even worse, do you not know if you are or not? Read on to see who is really in control of your company assets.

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Topics: websites, Website Redesign, Domain Registration, Website Hosting, Administrative Access to Website

Starting a New Business? Top 3 Social Media Mistakes Owners make

Posted by Shelley Fajans on Sep 24, 2015 7:00:00 AM

At CharmLab, we work long-term with clients to help them grow their business volume and hone their message and content in New Hampshire where we are based, and many more across the U.S.A.

After helping so many new business owners launch their branding and online properties, we have learned a few big, yet very common mistakes that business owners make when starting their online marketing programs.

Most new businesses can figure out a business card, a logo and pricing of their services. But where the rubber meets the road, business owners don't use FREE Social Media platforms to move the needle and attract new business.

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Topics: Brand, Blog, Mobile Responsive, websites, Facebook

Want Meatier Blog Content? Try Bacon Lorem Ipsum

Posted by Shelley Fajans on Sep 7, 2015 5:27:00 PM


While I wait for my husband to finish packing for the HubSpot #INBOUND15 Conference happening again in good ol' Boston, (the company's US headquarters), I want to share with you a free design tool that I love and use all the time at CharmLab to get the job done when I am planning a design layout for a website, sales sheet, LinkedIn Company page banner, or a piece of print collateral, the meatier lorem ipsum generator, Bacon Ipsum.

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Topics: Brand, Blog, Print Design, LinkedIn, Website Redesign, Blogging

New Site Launched for Terri Wilcox Garden Design

Posted by Shelley Fajans on May 7, 2015 4:09:00 PM

Terri Wilcox contacted CharmLab to make her a new website. Her season was just getting started and wanted a professional site that had big pictures for her potential clients to see.

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Topics: Website Portfolio, Responsive, CMS

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