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Ken Fajans

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How Inbound Marketing helped Bernie Sanders dominate the NH primary

Posted by Ken Fajans on Feb 10, 2016 3:51:50 PM

(Cartoon by Peter Noonan)

Less than one year ago, Bernie Sanders was relatively unknown to most of the voting population and Hillary had few impediments on her path to the oval office. There was no question that she would win the Democratic primary and quite possibly become our next President. It seemed as if there was no stopping the Clinton juggernaut. So, how did Bernie, who was unknown to many voters just months ago, get more #FITN NH primary votes than any other candidate, Democratic or Republican?

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Topics: Social Media, inbound marketing, email marketing

Recycled:  5 Marketing Mistakes made by Presidential Candidates

Posted by Ken Fajans on Feb 4, 2016 8:30:00 AM

For the last few weeks, the never-ending presidential campaign has hit a fever pitch here in the First in the Nation #FITN primary state, New Hampshire. Registered and unregistered voters around the state are being inundated with full mailboxes, phone calls, Jehovah's Witness-like people coming to your door... And, of course, there is media and campaign events everywhere, especially in Concord, NH where CharmLab is based.  This morning, we had to cut a meeting short because the venue needed to set up for a presidential campaign event.

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Topics: Marketing, inbound marketing

Internet Marketing for VSBs (very small businesses)

Posted by Ken Fajans on Nov 3, 2015 4:16:00 PM

Is your business a one-person show? 2 people? 5 people? Then you are probably operating what we call a VSB (very small business). Whether your business is a start-up, growing, or just operating on a scale that you are comfortable with, you need to market your products or services. That means that your business needs to be visible online.

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Topics: Social Media, websites

Don't doom your start-up business before launch

Posted by Ken Fajans on Oct 26, 2015 2:37:40 PM

"I've gone in for a lot of get-rich-quick schemes in my life. But this thing could really get me rich...and quick!" - Homer Simpson

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Topics: websites, start up

Is it time for a Website Redesign?

Posted by Ken Fajans on Oct 1, 2015 8:30:00 AM

This is a question that most small business owners struggle with every 1-2 years. After all, a website redesign project is a big commitment, not only in dollars but also in time. Small business owners know that their website is an integral part of their business and reputation. An outdated website conveys many things to customers and prospects, usually none of them good.

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Topics: Mobile Responsive, websites, Website Redesign

Ways to stay productive before vacation

Posted by Ken Fajans on Aug 13, 2015 8:30:00 AM

"Vacation begins in 8 hours. I owe it to myself and my company to stay productive and get some things done before I leave."

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Topics: Vacation

How Social Media separates us from the Apes

Posted by Ken Fajans on Jul 28, 2015 10:54:00 AM

Great apes can learn words. They can learn to understand spoken words and can learn to use sign language to communicate their words and feelings. Chimpanzees, gorillas, bonobos; they've all been taught to understand and communicate words. Koko, probably the most famous of the great ape communicators, can understand over 2,000 English words and over 1,000 ASL words.

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Topics: Social Media

How to plan Search Engine Optimization (SEO) into your website redesign

Posted by Ken Fajans on Jul 22, 2015 8:30:00 AM

Old.
Slow.
Boring.
Can't get around as easily anymore.
A lot of extra stuff hanging around.
Can't do anything you really need.
Not Responsive.

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Topics: SEO, Mobile Responsive, Website Redesign

Does your website use Flash? Mozilla adds a nail to the coffin.

Posted by Ken Fajans on Jul 15, 2015 8:28:32 AM

There is no doubt that Steve Jobs was a man ahead of his time in many respects. He saw the problems with Adobe Flash back in 2010 when Apple stopped supporting the platform on all its iDevices. At the same time, he wrote an open letter "Thoughts on Flash."

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Topics: SEO, Mobile Responsive, websites

SEO should be about Customers, not Search Engines

Posted by Ken Fajans on Jul 13, 2015 12:40:12 PM

Search Engine Optimization or SEO is one of those acronyms that make business owners cringe. Every time you read an article, see a video or get an annoying call to "Claim your Google listing", people are telling you different things about how to improve your SEO. Keywords, meta tags, meta descriptions, a lot of the things that once were important, no longer are. Check out our 17 SEO Myths.

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Topics: SEO, Marketing, Mobile Responsive, websites, inbound marketing

Is Google your best friend or enemy? Improve your search relationship

Posted by Ken Fajans on Jun 30, 2015 9:00:00 AM

If you are like most business owners I know, the mere mention of Google has you cowering in a corner. They are like the hottest person in school and you have to go out our your way to get them to notice you because they have plenty of others vying for their attention. As the leader of the pack, other search engines usually follow their lead, so almost anything you do to improve your Google ranking with other search engines.

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Topics: Twitter, SEO, Social Media, Blog, LinkedIn, Mobile Responsive, websites, inbound marketing

How much does a website cost?

Posted by Ken Fajans on Jun 16, 2015 8:30:00 AM

If you build websites, it's a question that you get asked all the time, "How much does a website cost?" My short reply is “How much does a car cost?’’ As most developers know, this analogy is fitting because the cost depends on many factors: size, performance, functionality, design, platform, etc. There's no standard price. You have to decide what's best for your company and your budget.

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Topics: Mobile Responsive, websites

Mobile responsive web design- how it works and why you need it

Posted by Ken Fajans on Jun 10, 2015 8:30:00 AM

Mobile Devices, smart phones and tablets, have taken the internet by storm. In 2015, mobile internet users will outnumber desktop internet users. Both segments are huge and still growing. Neither should be overlooked.

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Topics: Mobile Responsive

Sorry Harvard, Marketing isn't dead, just dictionaries

Posted by Ken Fajans on Jun 3, 2015 12:14:09 PM

A recent article from The Harvard Business Review claims, "Marketing is dead, and Loyalty killed it." This is a bold statment and also completely wrong and misguided. One sentence illustrates the author's need of a dictionary, "Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with." Uh, last time I checked "communicating brand values" is one of the tenets of marketing.

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Topics: Marketing, inbound marketing

Mobile Responsive websites aren't just about Google

Posted by Ken Fajans on Jun 2, 2015 9:29:20 AM

There has been a lot of press about Mobilegeddon and Google's new algorithm that penalizes sites that aren't "mobile-friendly." You can read about it here. While your search rankings and SEO on Google are important, the underlying reason that Google released this update is even more important: usability and user satisfaction.

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Topics: Responsive, Mobile Responsive, websites

The #1 reason your business should have a LinkedIn Company Page

Posted by Ken Fajans on May 26, 2015 4:19:06 PM

LinkedIn has become the go-to social network for professionals. Whether you're a financial advisor, lawyer, insurance agent, accountant or consultant, LinkedIn offers tools to help you grow your business. With your personal profile, you can build your online network by connecting with other professionals, clients and prospects, get endorsements and recommendations and even share your accomplishments. And if you want to kick it up a notch, you can showcase your business by creating a Company Page.

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Topics: Social Media, LinkedIn

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