CharmBlog

Telling the Story of Studio 141 Photography in Client Success Case Study

Posted by Shelley Fajans on Jun 23, 2017 2:08:02 PM

Our client Studio 141 Photography and Creative needed to develop their online brand and educate the public about their commercial photography studio in Nashua, NH. CharmLab has been helping the Studio build their fan base on social media and work with their clients to tell the story of what the experience of a photo shoot will be like when working with them in their studio or on location. They also need to promote their in-house retouching and pre-media services, which can really save their clients time and money during a catalog shoot.

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Topics: Blogging

CharmLab is proud to announce 7 Clients Win Best of NH!

Posted by Shelley Fajans on Sep 2, 2016 4:11:11 PM

We are pleased to announce that CharmLab has seven fabulous clients that have been recognized by their fans as the Best of New Hampshire. Here are our Best of NH STARS!!!...

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Topics: Brand, NH Business, New Hampshire, Best of Best Awards

My Top 10 Reasons Why HubSpot's #INBOUND16 will be the BOMB!

Posted by Shelley Fajans on May 5, 2016 10:00:00 AM

The Charmers at CharmLab are really excited as we just reserved our passes for this year's #INBOUND16, a MASSIVE 15K attendee Inbound Marketing conference happening this November down in Boston, MA at the Convention Center. It's a high-tech, fast-paced week of jogging the halls to attend coveted sessions with Inbound Marketing masters, like Mike Lieberman of Square 2 Marketing, and Marcus Sheridan @TheSalesLion.

We love attending this HubSpot conference so much, we wrote this blog post about the TOP TEN Reasons to Attend #INBOUND16.

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Topics: inbound marketing, HubSpot, Inbound16, Boston

It's SPRING! Time for my Birthday and Trade Shows [Special Offer]

Posted by Shelley Fajans on Mar 15, 2016 4:08:09 PM

SPRING, IT'S HERE! TIME FOR PENS, BEER COOZIES & BRANDED TRINKETS

When my birthday comes around each year on the Vernal Equinox, a.k.a. March 20th, I know that it's time to get free stuff season! Now, I am not talking about birthday presents (although I never refuse chocolate, wine or art) but folks, we have arrived in Trade Show SEASON! If your T-Shirts are looking grim after this weird winter of mud, and you lost your coffee thermos on a ski trip, not to worry!

Head on down to the New Hampshire State Home Show starting this Friday, March 18th and I am sure you can glean a King's Ransom of free branded loot.

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Topics: Brand, Trade Shows, Sales Funnel, Promotional Items

Facebook Fans can Like, LOVE, and even WOW with 5 New Emojis

Posted by Shelley Fajans on Feb 24, 2016 12:51:02 PM

Facebook has been promising for over a year, and is now in the process of rolling out the new set of Facebook "Like" animated Emojis. Now you can choose to show your feelings for content with the Like, Love, Wow, Haha, Sad or Angry Icons.

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Topics: Social Media, Facebook, Social Media Best Practices, Posting on Social Media

How Inbound Marketing helped Bernie Sanders dominate the NH primary

Posted by Ken Fajans on Feb 10, 2016 3:51:50 PM

(Cartoon by Peter Noonan)

Less than one year ago, Bernie Sanders was relatively unknown to most of the voting population and Hillary had few impediments on her path to the oval office. There was no question that she would win the Democratic primary and quite possibly become our next President. It seemed as if there was no stopping the Clinton juggernaut. So, how did Bernie, who was unknown to many voters just months ago, get more #FITN NH primary votes than any other candidate, Democratic or Republican?

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Topics: Social Media, inbound marketing, email marketing

Recycled:  5 Marketing Mistakes made by Presidential Candidates

Posted by Ken Fajans on Feb 4, 2016 8:30:00 AM

For the last few weeks, the never-ending presidential campaign has hit a fever pitch here in the First in the Nation #FITN primary state, New Hampshire. Registered and unregistered voters around the state are being inundated with full mailboxes, phone calls, Jehovah's Witness-like people coming to your door... And, of course, there is media and campaign events everywhere, especially in Concord, NH where CharmLab is based.  This morning, we had to cut a meeting short because the venue needed to set up for a presidential campaign event.

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Topics: Marketing, inbound marketing

Should I make Snow Angels today? [Flowchart]

Posted by Shelley Fajans on Jan 18, 2016 1:40:48 PM

INTRODUCTION:

If you are struggling over taking a snow day or not, here's help with our Snow Angels Flowchart.
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Topics: Social Media, Snow Days

Is Your Web Developer Holding You Hostage? Get control of your domain, hosting and social media accounts now!

Posted by Shelley Fajans on Jan 11, 2016 2:47:28 PM

Are you being held hostage by your current web developer? Even worse, do you not know if you are or not? Read on to see who is really in control of your company assets.

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Topics: websites, Website Redesign, Domain Registration, Website Hosting, Administrative Access to Website

Internet Marketing for VSBs (very small businesses)

Posted by Ken Fajans on Nov 3, 2015 4:16:00 PM

Is your business a one-person show? 2 people? 5 people? Then you are probably operating what we call a VSB (very small business). Whether your business is a start-up, growing, or just operating on a scale that you are comfortable with, you need to market your products or services. That means that your business needs to be visible online.

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Topics: Social Media, websites

Don't doom your start-up business before launch

Posted by Ken Fajans on Oct 26, 2015 2:37:40 PM

"I've gone in for a lot of get-rich-quick schemes in my life. But this thing could really get me rich...and quick!" - Homer Simpson

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Topics: websites, start up

Is it time for a Website Redesign?

Posted by Ken Fajans on Oct 1, 2015 8:30:00 AM

This is a question that most small business owners struggle with every 1-2 years. After all, a website redesign project is a big commitment, not only in dollars but also in time. Small business owners know that their website is an integral part of their business and reputation. An outdated website conveys many things to customers and prospects, usually none of them good.

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Topics: Mobile Responsive, websites, Website Redesign

Starting a New Business? Top 3 Social Media Mistakes Owners make

Posted by Shelley Fajans on Sep 24, 2015 7:00:00 AM

At CharmLab, we work long-term with clients to help them grow their business volume and hone their message and content in New Hampshire where we are based, and many more across the U.S.A.

After helping so many new business owners launch their branding and online properties, we have learned a few big, yet very common mistakes that business owners make when starting their online marketing programs.

Most new businesses can figure out a business card, a logo and pricing of their services. But where the rubber meets the road, business owners don't use FREE Social Media platforms to move the needle and attract new business.

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Topics: Brand, Blog, Mobile Responsive, websites, Facebook

Want Meatier Blog Content? Try Bacon Lorem Ipsum

Posted by Shelley Fajans on Sep 7, 2015 5:27:00 PM

THE TASTIEST BLOG POST ALWAYS HAS BACON:

While I wait for my husband to finish packing for the HubSpot #INBOUND15 Conference happening again in good ol' Boston, (the company's US headquarters), I want to share with you a free design tool that I love and use all the time at CharmLab to get the job done when I am planning a design layout for a website, sales sheet, LinkedIn Company page banner, or a piece of print collateral, the meatier lorem ipsum generator, Bacon Ipsum.

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Topics: Brand, Blog, Print Design, LinkedIn, Website Redesign, Blogging

Ways to stay productive before vacation

Posted by Ken Fajans on Aug 13, 2015 8:30:00 AM

"Vacation begins in 8 hours. I owe it to myself and my company to stay productive and get some things done before I leave."

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Topics: Vacation

How Social Media separates us from the Apes

Posted by Ken Fajans on Jul 28, 2015 10:54:00 AM

Great apes can learn words. They can learn to understand spoken words and can learn to use sign language to communicate their words and feelings. Chimpanzees, gorillas, bonobos; they've all been taught to understand and communicate words. Koko, probably the most famous of the great ape communicators, can understand over 2,000 English words and over 1,000 ASL words.

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Topics: Social Media

How to plan Search Engine Optimization (SEO) into your website redesign

Posted by Ken Fajans on Jul 22, 2015 8:30:00 AM

Old.
Slow.
Boring.
Can't get around as easily anymore.
A lot of extra stuff hanging around.
Can't do anything you really need.
Not Responsive.

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Topics: SEO, Mobile Responsive, Website Redesign

Does your website use Flash? Mozilla adds a nail to the coffin.

Posted by Ken Fajans on Jul 15, 2015 8:28:32 AM

There is no doubt that Steve Jobs was a man ahead of his time in many respects. He saw the problems with Adobe Flash back in 2010 when Apple stopped supporting the platform on all its iDevices. At the same time, he wrote an open letter "Thoughts on Flash."

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Topics: SEO, Mobile Responsive, websites

SEO should be about Customers, not Search Engines

Posted by Ken Fajans on Jul 13, 2015 12:40:12 PM

Search Engine Optimization or SEO is one of those acronyms that make business owners cringe. Every time you read an article, see a video or get an annoying call to "Claim your Google listing", people are telling you different things about how to improve your SEO. Keywords, meta tags, meta descriptions, a lot of the things that once were important, no longer are. Check out our 17 SEO Myths.

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Topics: SEO, Marketing, Mobile Responsive, websites, inbound marketing

Is Google your best friend or enemy? Improve your search relationship

Posted by Ken Fajans on Jun 30, 2015 9:00:00 AM

If you are like most business owners I know, the mere mention of Google has you cowering in a corner. They are like the hottest person in school and you have to go out our your way to get them to notice you because they have plenty of others vying for their attention. As the leader of the pack, other search engines usually follow their lead, so almost anything you do to improve your Google ranking with other search engines.

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Topics: Twitter, SEO, Social Media, Blog, LinkedIn, Mobile Responsive, websites, inbound marketing

How much does a website cost?

Posted by Ken Fajans on Jun 16, 2015 8:30:00 AM

If you build websites, it's a question that you get asked all the time, "How much does a website cost?" My short reply is “How much does a car cost?’’ As most developers know, this analogy is fitting because the cost depends on many factors: size, performance, functionality, design, platform, etc. There's no standard price. You have to decide what's best for your company and your budget.

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Topics: Mobile Responsive, websites

Mobile responsive web design- how it works and why you need it

Posted by Ken Fajans on Jun 10, 2015 8:30:00 AM

Mobile Devices, smart phones and tablets, have taken the internet by storm. In 2015, mobile internet users will outnumber desktop internet users. Both segments are huge and still growing. Neither should be overlooked.

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Topics: Mobile Responsive

Sorry Harvard, Marketing isn't dead, just dictionaries

Posted by Ken Fajans on Jun 3, 2015 12:14:09 PM

A recent article from The Harvard Business Review claims, "Marketing is dead, and Loyalty killed it." This is a bold statment and also completely wrong and misguided. One sentence illustrates the author's need of a dictionary, "Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with." Uh, last time I checked "communicating brand values" is one of the tenets of marketing.

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Topics: Marketing, inbound marketing

Mobile Responsive websites aren't just about Google

Posted by Ken Fajans on Jun 2, 2015 9:29:20 AM

There has been a lot of press about Mobilegeddon and Google's new algorithm that penalizes sites that aren't "mobile-friendly." You can read about it here. While your search rankings and SEO on Google are important, the underlying reason that Google released this update is even more important: usability and user satisfaction.

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Topics: Responsive, Mobile Responsive, websites

Charm Your Way Through Google’s new “Mobilegeddon” Algorithm

Posted by CharmLab on May 29, 2015 11:26:00 AM

Check your website's search results today. Many website owners have discovered that their website has suddenly tumbled far down in search ranks. And when potential customers can't find you online, your business will lose out on revenue that will go to your competitors instead.

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Topics: SEO, Responsive, Mobile Responsive

The #1 reason your business should have a LinkedIn Company Page

Posted by Ken Fajans on May 26, 2015 4:19:06 PM

LinkedIn has become the go-to social network for professionals. Whether you're a financial advisor, lawyer, insurance agent, accountant or consultant, LinkedIn offers tools to help you grow your business. With your personal profile, you can build your online network by connecting with other professionals, clients and prospects, get endorsements and recommendations and even share your accomplishments. And if you want to kick it up a notch, you can showcase your business by creating a Company Page.

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Topics: Social Media, LinkedIn

Why your Law Firm should have a LinkedIn Company Page

Posted by CharmLab on May 12, 2015 10:00:00 AM

There are literally hundreds of social media websites with startups launching new sites or apps seemingly weekly. Of course, there are the a few that stand out from the crowd because of their longevity and user base - Facebook, Twitter, LinkedIn, YouTube, Google+ to name a few. While we recommend to our clients that they have a presence on many of them, depending on their vocation. In this post, I will be specifically writing about LinkedIn company pages and even more specifically, why it is essential for law firms and other professional service companies to have a LinkedIn company page.

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Topics: Social Media, LinkedIn, Lawyers

New Site Launched for Terri Wilcox Garden Design

Posted by Shelley Fajans on May 7, 2015 4:09:00 PM

Terri Wilcox contacted CharmLab to make her a new website. Her season was just getting started and wanted a professional site that had big pictures for her potential clients to see.

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Topics: Website Portfolio, Responsive, CMS

Custom Drupal Build for White Mountains Tourism

Posted by CharmLab on Feb 24, 2015 5:35:00 PM
VisitWhiteMountainsvisitwhitemountains.com is a custom built Drupal tourism website created with the end user in mind —the focus of the site is to promote tourism and drive business traffic in the White Mountains. The site is user-friendly with a "Save my Itinerary" function where a list of selected items can be saved in a user account or emailed out to others for planning a trip and saving later.
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Topics: Social Media, Blog, Website Portfolio, Responsive, Portfolio, CMS

Are you considering your clients when building online properties?

Posted by CharmLab on Feb 23, 2015 7:55:01 PM

Innovision Realty launches a new responsive website today! The Charmers are pleased to show you our latest project, a new website for Innovision Realty located in Manchester NH. Innovision has mostly renters for their clients, and the majority of them use a mobile device as oppposed to a desktop computer, so it was essential that we built their WordPress site to be 100% responsive so they were easy for clients to get in touch with.

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Topics: Social Media, Brand, Blog, Responsive, Portfolio, CMS

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